Benefits of Pay Per Call Affiliate Network Relationships
Networks play an important role in the process of connecting advertisers with publishers. According to one estimate, approximately 70 percent of mobile searchers call a business based on info they get from an online search, which is one of the reasons for the increasing attention given to pay-per-call campaigns. An effective PPCall campaign is one that includes a mutually beneficial relationship with a solid pay per call affiliate network.
Regardless of the compensation arrangement, a reliable network can result in more conversions from productive leads. Achieving such efforts can include strategies similar to pay-per-click, including researching demographics to better target callers.
If your business enjoys a significant profit margin, seeking arrangements where a decent compensation is involved for the publisher makes sense since you’re likely to attract publishers with reliable leads. If your business has a smaller profit manage, a quality network may still include opportunities that can fit into your budget.
More customers today prefer to call because they’re not finding what they need on a website or they simply want to speak to a real person. These stats illustrate the potential to increase revenue with an effective PPCall campaign. Working with a reliable network often means enjoying a better return on your investment, a claim that applies to all parties in the affiliate relationship.
When you work a reputable affiliate network, you’re likely to have access to equally reliable tracking info. There are multiple ways for all involved parties to access accurate tracking information such as call duration and percentage of conversions, which can make it easier to adjust campaign efforts and fine-tune strategies.
Multiple Ways to Reach Customers
A phone number can be included within everything from emails and social media posts to banner ads and flyers. A well-connected affiliate network will present multiple opportunities to reach customers with highly targeted campaigns tailored to your preferred platforms and desired target audience.
Since unique phone numbers are associated with each PPCall campaign, you can efficiently manage both short-short and long-term campaigns with a network. A marketing company with the necessary resources to help you establish such relationships can be a valuable asset. An effective pay per call affiliate network is one that includes reliable publishers who are just as committed to boosting their ROI as you are to seeing successful campaign results.